How the Global Advertising Industry is Navigating Change

Advertising
11/19/2020

Well before the world was whipsawed by a pandemic, the $500 billion advertising industry was grappling with sweeping changes. New technologies, shifting demographics, atomized markets, pinpoint personalization all have made reaching highly mobile, media-saturated consumers ever more daunting. 

This week, Samsung President and Chief Strategy Officer, Young Sohn, sits down with Maurice Levy, Chairman of the Board of Publicis Groupe, to discuss managing a rapidly evolving global business during fiercely disruptive times and the future of advertising in a digital age.​​​

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Maurice Lévy

Chairman of the Supervisory Board of Publicis Group

​Maurice Lévy​ is Chairman of the Supervisory Board of Publicis Groupe, the world's third largest advertising and communications group.

Maurice Lévy was the CEO of Publicis Groupe, one of the world’s leading communications organizations, and served in that role from 1987 to 2017. Under his stewardship, Publicis Groupe has been transformed into a global powerhouse of top creative advertising and marketing agencies and is today a pioneer in digital and online communications. It includes three of the world’s top advertising networks (Saatchi & Saatchi, Leo Burnett and Publicis), two leading global media buying and consulting groups (Starcom MediaVest Group and ZenithOptimedia) and a host of world-class marketing services companies.

Today the Publicis Groupe works in 107 countries with a full range of services and is quoted on the Paris Euronext. In 2013, Lévy announced the merger of Publicis and Omnicom to create the world's biggest advertising firm, and Levy will become joint-CEO.

He has been a member of the Advisory Committee of the Banque de France, has served on the Supervisory Board of Deutsche Bank since 2006, and since 2002 he has been co-chair of the French-American Business Council.

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